Lembaga riset Nielsen merilis alamat situs yang selalu menjadi tujuan para pemakai internet selama setahun terakhir ini. Alhasil, Google, Facebook, dan Youtube merupakan situs yang sering dikunjungi pemakai internet.
Seperti dikutip dari CNet oleh Kompas, Nielsen mengategorikan hasil risetnya ke dalam tiga bagian, yaitu Top 10 US Web Brands di 2011, Top 10 US Social Networks & Blog di 2011, dan Top 10 US Online Destinations untuk Video. Survei ini dilakukan hanya di Amerika Serikat. Untuk Indonesia, berdasarkan data dari Alexa.com, lima situs teratas yang paling sering dikunjungi tak jauh beda dengan di AS.
Nielsen mengukur hasil surveinya berdasarkan jumlah pengunjung unik (unique visitor) per bulan yang mengunjungi tiap-tiap situs yang disurvei. Rata-rata, yang menjadi posisi puncak dalam hasil survei tersebut merupakan perusahaan internet raksasa yang sudah lama berkecimpung di internet.
10 US Web Brands di 2011 (dalam juta pengunjung per bulan):
1. Google (153,441)
2. Facebook (137,644)
3. Yahoo! (130,121)
4. MSN/WindowsLive/Bing (115,89)
5. Youtube (106,692)
6. Microsoft (83,691)
7. AOL Media Network (74,633)
8. Wikipedia (62,097)
9. Apple (61,608)
10. Ask Search Network (60,552)
Top 10 US Social Networks & Blog di 2011 (dalam juta pengunjung per bulan):
1. Facebook (137,644)
2. Blogger (45,712)
3. Twitter (23,574)
4. Wordpress.com (20,357)
5. MySpace.com (17,935)
6. LinkedIn (17,020)
7. Tumblr (10,879)
8. Google+ (8,207)
9. Yahoo! Pulse (8,063)
10. Six Apart TypePad (7,793)
Top 10 US Online Destinations for Video (dalam juta pengunjung per bulan):
1. Youtube (111,152)
2. Vevo (34,58)
3. Facebook (29,802)
4. Yahoo! (25,324)
5. MSN/WindowsLive/Bing (16,563)
6. AOL Media Network (13,327)
7. Hulu (13,159)
8. The CollegeHumor Network (12,496)
9. CNN Digital Network (8,262)
10. Netflix (7,418)
Nielsen juga memeringkat ponsel pintar berdasarkan pangsa pasarnya di Amerika Serikat. Berikut Top 5 Vendor Ponsel Pintar (dalam persen):
1. Apple (29)
2. HTC (21)
3. RIM Blackberry (17)
4. Samsung (11)
5. Motorola (11)
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